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Case Studies · Moments in action

Real signals.
Real lift.

Five brands. Five moments. See exactly how each account activated the Moments Platform — the signal that triggered it, how the creative looked, where it ran, and the performance it produced.

See it in action
/ 01

Everyuth (Zydus)

Personal Care

When the temperature changed, the creative changed.

Signal
Live city temperature by location
Moment type
Weather Moments by Location
Executed on
Instagram · Facebook · Meta Image & Video
Region
India

Wootag Moments identified each viewer's city, fetched the live temperature, and dynamically assembled the matching image and video creatives — delivered across Facebook and Instagram in 9:16, 1:1 and 16:9 formats. One campaign, hundreds of live weather-aware moments.

2.3x
Engagement uplift
2.7x
Video moments
-37%
Cost efficiency
9:16••••📶
📷
everyth ✓ 3h
···✕
everyuth
NATURALS
☀️37°C
Lucknow heating up?

Scrub away tan with Everyuth
Tan Removal Scrub.

🌴
everyuth
everyuth
✈Send
···More
/ 02

Valvoline

Automotive · Lubricants

Every FIFA moment became its own creative.

Signal
Live FIFA match events — Goal, Halftime, Penalty, Team Win
Moment type
Real-Time Sports Moments on CTV
Executed on
Connected TV · OTT · Programmatic CTV
Region
Global · FIFA Season

Instead of one creative playing on loop, Wootag Moments detected live FIFA moments and triggered a matching Valvoline CTV spot in real time — Goal, Halftime, Penalty and Team Win — each with its own tailored message on the big screen.

99.03%
Average VCR
-37%
Cost efficiency
Penalty
Top moment
Live · FIFA
⚽ Goal Moment
Every goal starts with
PERFORMANCE.
And across every mile.
Valvoline.
Scan to know more
⚽ Goal 25.6%⏱ Halftime 25.7%🎯 Penalty 13.4%🏆 Team Win 30.3%
/ 03

Franklin Templeton

Financial Services · Mutual Funds

When the Sensex moved, the story moved with it.

Signal
Real-time Sensex (BSE) index change · ±0.3% post-market
Moment type
Stock Index Signal — Contextual Video
Executed on
Programmatic Video · OLV · Display
Region
India

Wootag Moments watched the Sensex live. A +0.3% or higher swing triggered a growth-led film; a -0.3% or lower dip triggered a stability-led film. Anything inside ±0.29% and the campaign automatically paused — no ad served, no budget wasted.

8.3x
CTR uplift
24%
Budget saved
0
Wasted impressions
Franklin.Templeton
▲ 0.59%
Sensex Upwards
Markets may sway.
Stay invested.
Mutual fund investments are subject to market risks.
Franklin.Templeton
▼ 0.37%
Sensex Downwards
When the markets dip.
Stay the course.
Mutual fund investments are subject to market risks.
≥ +0.3% · Growth film±0.29% · Paused≤ -0.3% · Stability film
/ 04

FedEx

Logistics · Delivery

Every ball bowled became a FedEx moment.

Signal
Live IPL match events — Six, Four, Wicket, Team Win
Moment type
Cricket Moments — Contextual Interactive Ads
Executed on
OTT Live Stream · Programmatic Video · Interactive Display
Region
India · IPL Season

Wootag matched FedEx creatives to what was happening on the pitch. A Six, a Four, a Team Win — each fired its own interactive ad synced to the live scorecard, so the brand landed exactly when attention peaked on CSK match days.

4x+
CTR uplift (CSK days)
2x
Viewership & engagement
Peak-moment
Attention
Live · IPL
CSK 120/5 (12.5)
⚡ Moment · SIX
Delivering
BOUNDARIES.
Just like your parcel — on time, every time.
Last over
1
1
0
W
4
6
FedEx
/ 05

Budweiser

Beverages · Non-Alcoholic Beer

When the match changed, the creative changed.

Signal
Live FIFA match events — Kick-off, Goal, Halftime, Penalty, Win
Moment type
Real-Time Sports Moments — Dynamic Display
Executed on
Display · Programmatic Display · DCO
Region
Global · FIFA World Cup 2026

Wootag Moments detected defining FIFA match events in real time and instantly served the most relevant Budweiser 0.0 display creative — Goal, Halftime, Penalty, Team Win or Pre-Match — each with contextual messaging and live scorelines in the right format.

3.2x
Engagement uplift
-37%
Cost efficiency
Pre-Match
Top moment
Budweiser.
FIFA
Budweiser
0.0
GOALLLLL
This calls for a Bud.
BRA2-0FRA75:42
Know More
Budweiser.
FIFA
Budweiser
0.0
THIS PENALTY
CALLS FOR A BUD!
BRA2-0FRA75:42
Know More
⚽ Goal⏱ Halftime🎯 Penalty🏆 Win🔥 Pre-Match
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  • Signals across weather, sports, stocks, news & more
  • Executed on Meta, CTV, Display and DCO
  • Benchmarks from Everyuth, Valvoline, FedEx & more

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