THE MOMENT OS · EVERY CHANNEL
Wootag Moments.
One signal. Every channel.
Turn what’s happening right now into what your audience sees next. Activate social, programmatic, push and messaging from one live signal.
INCOMING SIGNAL
ACTIVATED ACROSS
Signal received: Goal scored · 78′ → Creative adapted · All four channels activated
Build once. Activate everywhere. In real time.
SIGNAL ORCHESTRATION
A live moment.
A connected response.
Wootag Moments listens to sports, weather, news, trends and first-party data. One orchestration layer turns each signal into contextual campaigns, automatically.
- 01 /
Listen
Ingest live signals from sports, weather, news, trends and first-party data.
- 02 /
Contextualize
Match each signal to audience, brand and campaign rules.
- 03 /
Adapt
Auto-generate and swap creative, copy and offers.
- 04 /
Activate
Push to every connected channel at once.
FOUR CHANNEL FAMILIES. ONE MOMENTS ENGINE.
Meet your audience.
Wherever the moment finds them.
02 / Programmatic
Reach screens at the exact right second.
Swap programmatic creative in real time so every impression reflects what is happening now.
- Contextual targeting
- Real-time creative swap
- Brand-safe
Display
Standard & rich mediaBanner updates with live match score.
OTT
Streaming pre-rollPre-roll switches to the winning team's cut.
CTV
Big-screen videoCTV ad changes with a live match result.
DOOH
Digital billboardsCreative swaps when temperature crosses 32°C.
Programmatic case study
Financial Services · Mutual FundsFranklin Templeton
When the Sensex moved, the story moved with it.
Franklin Templeton used live Sensex movements to switch between growth-led and stability-led films. When the index stayed within ±0.29%, activation paused automatically.
Live signal
Real-time Sensex change: +0.3% or higher, or −0.3% or lower.
Contextual response
Growth-led film on an upswing; stability-led film on a dip.
Activation
Activated across programmatic video, online video and display in India.
03 / Push
Nudge users the moment it matters.
Deliver rich, deep-linked notifications timed to live signals, not to a static schedule.
- Rich media
- Deep links
- Signal-timed delivery
App / Web Push
Banner notificationsHalftime nudge deep-links to snack ordering.
RCS rich push
Card carouselsStorm warning sends a swipeable essentials carousel.
Push · Category example · Illustrative
Food & Beverage · DeliveryHalftime on the pitch. A timely nudge on the phone.
A food-delivery brand could turn a live halftime signal into a contextual app notification, reaching opted-in customers while they take a break from the match.
Live signal
Halftime begins in a live match.
Contextual response
A rich push notification: “Halftime hunger? Your match-day favourites are ready.”
Customer moment
A deep link opens the relevant menu in the delivery app.
04 / Messages
Conversations triggered by the world, not the calendar.
Start one-tap conversations on the messaging apps your customers already use.
- Two-way replies
- One-tap CTAs
- Signal-triggered sends
SMS
Text + short linkFlash-sale text when a rival brand trends.
Rain forecast prompts a one-tap umbrella order.
RCS
Rich business messagingConcert sell-out triggers a merch carousel.
Messages · Category example · Illustrative
Personal Care · WeatherA hotter day. A more relevant conversation.
A personal-care brand could adapt the location-aware weather approach to WhatsApp or RCS, sending an opted-in customer a relevant product recommendation as local temperatures rise.
Live signal
The customer’s city crosses a campaign-defined temperature threshold.
Contextual response
A weather-aware message featuring the brand’s sun-care range.
Customer moment
A one-tap reply or product link connects the customer to the relevant range.
FITS YOUR EXISTING STACK
Connected, not complicated.
No rip and replace.
WHY CROSS-CHANNEL MOMENTS WIN
One moment,
amplified everywhere.
When every channel answers the same signal, reach, relevance and control all move together.
- 01
Consistency
Same moment, same message across every touchpoint.
- 02
Speed
From signal to live campaign in minutes, not weeks.
- 03
Control
Rules, approvals and brand guardrails on every activation.
A LITTLE MORE CONTEXT
Questions,
answered.
What is Wootag Moments?
Wootag Moments is a real-time, signal-triggered marketing platform. It listens to live signals such as sports, weather, news, trends and first-party data, then activates contextual campaigns automatically.
Which channels can Moments activate?
Moments activates campaigns across social, programmatic, push notifications and messaging. That includes Facebook, Instagram, TikTok, LinkedIn, display, OTT, CTV, DOOH, app and web push, RCS, SMS and WhatsApp.
Which DSPs does Wootag integrate with?
Wootag integrates with Google Display & Video 360 and The Trade Desk. Additional DSPs are on the roadmap.
How does signal orchestration work?
Signal orchestration follows four steps: Listen, Contextualize, Adapt and Activate. Moments ingests a live signal, matches it to audience and brand rules, adapts the creative, and pushes it to every connected channel.
Do I need to build separate creative per channel?
No, you build once and Moments adapts it for every channel. Creative, copy and offers are auto-generated and resized to each platform's format.
MAKE THE NEXT MOMENT YOURS
Your next moment is
already happening.
See Moments run on your own signals, channels and creative. Tell us what you’d like to see and we’ll shape the walkthrough around it.
- Your signals, channels and creative
- How a campaign adapts live
- How Moments fits your existing stack
01 / Social
Be in the feed when the moment happens.
Launch, adapt and pause social creative the second a signal fires, across every major network.
Facebook
In-feed & StoriesMatch-day offer goes live at kick-off.
Instagram
Stories & ReelsRain alert swaps in a cozy-delivery Reel.
TikTok
Spark-style videoTrending sound triggers a creator-style spot.
LinkedIn
Sponsored contentEarnings news triggers a thought-leadership post.
Social case study
Personal CareEveryuth (Zydus)
When the temperature changed, the creative changed.
Everyuth matched image and video creative to each viewer’s city and live temperature, delivering weather-aware moments across Facebook and Instagram in 9:16, 1:1 and 16:9 formats.
Live signal
Live city temperature, matched to the viewer’s location.
Contextual response
Location-specific image and video creative, assembled for the weather right now.
Activation
Activated across Facebook and Instagram in India.